IndigenousX provide services to non-Indigenous & Indigenous community groups & individuals.
Problem
Following a discussion with Luke Pearson CEO & Founder, the challenge was to re-design the services web page with a focus on the structure and experience in order to improve the use and understanding of their services.
Following a discussion with Luke Pearson CEO & Founder, the challenge was to re-design the services web page with a focus on the structure and experience in order to improve the use and understanding of their services.
Solution
Working closely to maintain their ethic and respect, the re-design surfaces the values and goals with more clarity. A narrative was developed to reduce the audiences cognitive load by summarising and simplifying the goals, services and outcomes in a conversational experience, translated with a tone of voice reflecting Luke Pearson (CEO & Founder). A visual style using symbols, derived from the logo, was also introduced to assist and embody each section of the narrative .
Working closely to maintain their ethic and respect, the re-design surfaces the values and goals with more clarity. A narrative was developed to reduce the audiences cognitive load by summarising and simplifying the goals, services and outcomes in a conversational experience, translated with a tone of voice reflecting Luke Pearson (CEO & Founder). A visual style using symbols, derived from the logo, was also introduced to assist and embody each section of the narrative .
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